Licences are attached to all your org users. There are three types of Licences:
Builder Licence
Builder licence are usually given to member of the data team that will model data and configure Whaly for other user to consume data out of it. This licence is tied with workbench access in edition mode.
Standard Licence are given to power business users that are capable of asking question through exploration and that are capable of creating dashboard. This licence is tied to dashboard creation.