# Google Analytics (V4)

## **Why syncing my Google** Analytics **to** [**Whaly**](https://whaly.io)**?**

Syncing your Google Analytics can be useful for various cases:

* Consolidate your Google Analytics performance with your others data sources (Facebook Ads, LinkedIn Ads, etc.)
* Track the origin of your traffic (Referral, Paid search, ...)
* Measure the conversion rate of your website
* Monitor the performance of your website/app
* Provide an access on the Google Analytics performance to stakeholders (colleagues, partners, investors) without giving them access to the Google Analytics console
* ...

## Which Google Analytics data is synced by [Whaly](https://whaly.io)?

[Whaly](https://whaly.io) 🐳 is currently syncing the following data:

### Referential

* **Account**: An Analytics account is a way to name and organize how you track one or more properties (e.g. websites, mobile apps, point-of-sale devices) using Analytics.
* **Property**: A property is a website, mobile application, or device (e.g. a kiosk or point-of-sale device.)

### Reports

* **Audience Overview**: Give you a daily overview of when your traffic is visiting your site, how many pages they read and how long they stay.
* **Country Breakdown**: Find out where your users are located on a daily basis.
* **Page Breakdown**: Give you a daily overview of how your website pages are performing.
* **Traffic origin**: Find out how your users are getting on your site/app on a daily basis.
* **Device Breakdown**: Find out which device your users are using.

{% embed url="<https://docs.google.com/presentation/d/1xtmnhCyMgWUcWNSKjgp1Qf2khsAP9D847hI3T2nLMxM/edit?usp=sharing>" %}

[You can find the relationship between all those objects here.](https://docs.google.com/presentation/d/1xtmnhCyMgWUcWNSKjgp1Qf2khsAP9D847hI3T2nLMxM/edit?usp=sharing)