LogoLogo
HomeUser GuidesAPI Reference
  • ๐Ÿ‘Welcome to Whaly ๐Ÿณ
  • Team
    • ๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆWhat is a team?
    • ๐Ÿ›ก๏ธSingle Sign On
    • ๐ŸฅทImpersonate
  • Organisation
    • ๐ŸซWhat is an organisation?
    • ๐Ÿ“คUpload your Organisation logo
    • ๐Ÿ”‘Manage Access to your organisation
    • โ“Understanding Licences
    • ๐Ÿ‘ฎUnderstanding User Roles
  • User Management
    • ๐Ÿท๏ธUser Attributes
    • ๐Ÿ‘ญUser Groups
    • ๐Ÿค–Service Accounts
  • Workspace
    • โœ๏ธWorkspace
    • ๐Ÿ“‚Report Folders
    • โœจSharing & Collaboration
      • Share a report to the Web
    • ๐Ÿ“—Catalog
    • โš™๏ธSettings
  • Warehouse
    • ๐ŸฆConnect your Warehouse
    • โš”๏ธAmazon Athena
      • Connect your Athena
    • ๐ŸฎAmazon Redshift
      • Connect your Redshift
    • ๐ŸงฑDatabricks
      • Connect your Databricks
    • ๐Ÿ”ทGoogle BigQuery
      • Connect your BigQuery
      • Grant access to BigQuery datasets
      • Enable multi project support
    • ๐Ÿ˜Postgres
      • Connect your Postgres
      • Whitelisting Whaly IPs
    • โ„๏ธSnowflake
      • Connect your Snowflake
      • Giving access to Snowflake data
  • Models
    • ๐Ÿ’žModels sync
      • Where should my models be managed?
      • dbt Cloud
        • Configuration
        • Exposing models into Whaly
    • ๐Ÿ“ฅPersistence Engine
      • Configuration
        • Snowflake
      • Check Materialisation runs status
  • Workbench
    • ๐Ÿš€Navigating the workbench
    • ๐Ÿ› ๏ธModeling
      • Understanding Datasets
        • General Information
        • Drills
        • Relationships
        • Primary Keys
        • Cache
      • Model Data
        • SQL Models
        • Flow Models
          • Create a Flow
          • Update a Flow
          • Flow steps
            • From Model
            • From Raw
            • Hide Column
            • Filter
            • Lookup
            • Rollup
            • Formulas
            • Group
            • Union
      • Import raw data
        • From your warehouse
        • From third party data
    • ๐ŸงญExplorations
      • Configure an exploration
      • Exploration Templates
      • Tables
        • Configure a table
        • Add related data
      • Metrics
        • Create a Metric
        • Create a Calculated Metric
        • Create Drill Downs
        • Using custom formatting
      • Dimensions
        • Create a dimension
      • Check measure usage
      • Row Level Access
  • Data consumption
    • ๐Ÿ’กExploring data
      • How to explore data
      • Drill Down
      • Forecasting
    • ๐Ÿ’นWhat is a Report?
    • ๐Ÿ“ŠDashboards
      • Create a dashboard
      • Manage tiles
        • Add chart tiles
        • Add text tiles
        • Add navigation tiles
        • Arranging tiles
      • Add a description
      • Share a dashboard
      • Filter a dashboard
      • Push dashboard
      • Delete a dashboard
    • ๐Ÿ“ˆQuestions
      • Create a question
      • Add a description
      • Share a question
      • Push question data
      • Delete a question
    • ๐Ÿ”Refreshing a report
  • Data visualisation
    • ๐ŸŽจTheming
    • ๐Ÿ–Œ๏ธChart your data
      • Bar chart
      • Calendar chart
      • Funnel chart
      • Gauge chart
      • Geo map chart
      • Heatmap chart
      • Interactive map chart
      • Line chart
      • Metric chart
      • Pie chart
      • Retention chart
      • Table chart
      • Treemap chart
      • Waterfall chart
      • Custom time format in time series
  • Content management
    • โญExplorations Section
    • โœ‚๏ธBulk Content Management
  • Embedding
    • ๐Ÿ“ŒEmbed in Business apps
      • Notion
      • Clickup
      • Hubspot
      • Google Chrome
        • ๐ŸŒฑInstall
        • โš™๏ธConfigure the Chrome extension
    • ๐Ÿ‘ฉโ€๐Ÿ’ปEmbedding API
    • ๐ŸชŸPartner Portal
  • Workflows
    • ๐Ÿš€Push
      • Configure a Push
      • Manage Push
    • ๐Ÿ’ผManage Installed Actions
    • โšกActions catalog
      • Airtable
      • Google Sheets
      • Slack
      • Sendgrid
      • Webhook
  • Platform concepts
    • โœณ๏ธQuery Mode
    • ๐Ÿ’ซCaching
  • Guides
    • โ›‘๏ธSupport
  • User
    • ๐ŸคฉUpload your profile picture
  • Connectors
    • ๐Ÿ”ŒConnect your Sources
    • โš™๏ธWarehouse setup
      • BigQuery
        • Configure a Cloud Storage cleaning rule
      • Snowflake
    • โ˜๏ธWhitelisting Whaly connectors IPs
    • ๐Ÿ”SSH Tunneling
    • ๐Ÿ„Schema drift
    • ๐Ÿ”Replication method
    • ๐Ÿง™Source monitoring
    • ๐ŸŽSource catalog
      • Community
        • Github Stars
        • Slack
        • Orbit
      • Database
        • PostgreSQL / Postgres
          • ๐Ÿ’กTip: Extracting the relationships
        • MariaDB / MySQL
      • eCommerce
        • WooCommerce
      • Engineering
        • Github
      • Finance
        • Brex
        • Pennylane
          • Pennylane (Redshift) - General Ledger & Trial Balance
          • Pennylane API - Customer Invoices
        • Qonto
        • Stripe
        • QuickBooks
      • Marketing / Growth
        • Facebook Ads
        • Google Ads
        • Google Analytics
          • Google Analytics (V4)
          • Google Analytics (Universal Analytics)
        • LaGrowthMachine
        • lemlist
        • LinkedIn Ads
        • Salesloft
      • No-Code
        • Airtable
        • Bubble
        • Google Sheets
      • Support
        • Intercom
      • Product
        • Amplitude
        • MixPanel
        • Segment
      • Sales / CRMs
        • Aircall
        • Pipedrive
        • Hubspot
        • Recruit CRM
        • Salesforce
Powered by GitBook
On this page
  • Why syncing my Google Analytics to Whaly?
  • Which Google Analytics data is synced by Whaly?
  • Referential
  • Reports
  • How to query Google Analytics data?

Was this helpful?

  1. Connectors
  2. Source catalog
  3. Marketing / Growth
  4. Google Analytics

Google Analytics (Universal Analytics)

PreviousGoogle Analytics (V4)NextLaGrowthMachine

Last updated 3 years ago

Was this helpful?

Why syncing my Google Analytics to ?

Syncing your Google Analytics can be useful for various cases:

  • Consolidate your Google Analytics performance with your others data sources (Facebook Ads, LinkedIn Ads, etc.)

  • Track the origin of your traffic (Referral, Paid search, ...)

  • Measure the conversion rate of your website

  • Monitor the performance of your website/app

  • Provide an access on the Google Analytics performance to stakeholders (colleagues, partners, investors) without giving them access to the Google Analytics console

  • ...

Our connector is only syncing the of Google Analytics.

For properties that are using , you should use the

Which Google Analytics data is synced by ?

๐Ÿณ is currently syncing the following data:

Referential

  • Account: An Analytics account is a way to name and organize how you track one or more properties (e.g. websites, mobile apps, point-of-sale devices) using Analytics.

  • Property: A property is a website, mobile application, or device (e.g. a kiosk or point-of-sale device.)

  • Profile (Views in the UI): The view for an Analytics Account is the gateway to the reports: it determines which data from your property appears in the reports.

Reports

  • Audience Overview: Give you an overview of when your traffic is visiting your site, how many pages they read and how long they stay.

  • Ecommerce Overview: Find out what is your ecommerce performance (revenue, etc.).

  • Ecommerce - Product: Find out what is your ecommerce performance (revenue, etc.).

  • Load Performance: Give you an overview of your site/app loading performance.

  • Page: Give you an overview of how your website pages are performing.

  • Traffic origin: Find out how your users are getting on your site/app.

How to query Google Analytics data?

Whaly connector is syncing all Analytics Accounts, Properties & Apps and Views of the account selected in the authentication wizard.

In Google Analytics, Reports are attached to Views. When different Views are created on the same Properties & Apps, they're attached reports will contains duplicates.

Hence, when querying the synced reports, it's very important in order to get the proper values to always filter on the "Property/View" objects in order to avoid getting duplicates.

The field label of the View object is recommended to be the field to filter on to get the same results as in Google Analytics.

Example:

Will be equivalent to browsing Google Analytics reports on the "1 Master View"

๐ŸŽ
Whaly
Universal Analytics properties
Google Analytics V4
Google Analytics V4 connector.
Whaly
Whaly
You can find the relationship between all those objects here.