Google Analytics (Universal Analytics)

Why syncing my Google Analytics to Whaly?

Syncing your Google Analytics can be useful for various cases:

  • Consolidate your Google Analytics performance with your others data sources (Facebook Ads, LinkedIn Ads, etc.)

  • Track the origin of your traffic (Referral, Paid search, ...)

  • Measure the conversion rate of your website

  • Monitor the performance of your website/app

  • Provide an access on the Google Analytics performance to stakeholders (colleagues, partners, investors) without giving them access to the Google Analytics console

  • ...

Our connector is only syncing the Universal Analytics properties of Google Analytics.

For properties that are using Google Analytics V4, you should use the Google Analytics V4 connector.

Which Google Analytics data is synced by Whaly?

Whaly ๐Ÿณ is currently syncing the following data:


  • Account: An Analytics account is a way to name and organize how you track one or more properties (e.g. websites, mobile apps, point-of-sale devices) using Analytics.

  • Property: A property is a website, mobile application, or device (e.g. a kiosk or point-of-sale device.)

  • Profile (Views in the UI): The view for an Analytics Account is the gateway to the reports: it determines which data from your property appears in the reports.


  • Audience Overview: Give you an overview of when your traffic is visiting your site, how many pages they read and how long they stay.

  • Ecommerce Overview: Find out what is your ecommerce performance (revenue, etc.).

  • Ecommerce - Product: Find out what is your ecommerce performance (revenue, etc.).

  • Load Performance: Give you an overview of your site/app loading performance.

  • Page: Give you an overview of how your website pages are performing.

  • Traffic origin: Find out how your users are getting on your site/app.

You can find the relationship between all those objects here.

How to query Google Analytics data?

Whaly connector is syncing all Analytics Accounts, Properties & Apps and Views of the account selected in the authentication wizard.

In Google Analytics, Reports are attached to Views. When different Views are created on the same Properties & Apps, they're attached reports will contains duplicates.

Hence, when querying the synced reports, it's very important in order to get the proper values to always filter on the "Property/View" objects in order to avoid getting duplicates.

The field label of the View object is recommended to be the field to filter on to get the same results as in Google Analytics.


Will be equivalent to browsing Google Analytics reports on the "1 Master View"

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