> For the complete documentation index, see [llms.txt](https://docs.whaly.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.whaly.io/connectors/source-catalog/marketing-growth/google-ads.md).

# Google Ads

## **Why syncing my Google Ads to** [**Whaly**](https://whaly.io)**?**

Syncing your Google Ads can be useful for various cases:

* Consolidate your Google Ads performance with your others marketing channels (Facebook, LinkedIn etc.)
* Include Google Ads into your Customer Acquisition Cost definition
* Compare your marketing spent with your revenue to be sure that your marketing budget is properly sized
* Provide an access on the Google Ads performance to stakeholders (colleagues, partners, investors) without giving them access to the Google Ads console
* ...

## Which Google Ads data is synced by [Whaly](https://whaly.io)?

[Whaly](https://whaly.io) 🐳 is currently syncing the following data:

### Reports

* **Account Stat**: See the global spent and performance of your Google Ads setup.
* **Campaign Stat**: See the spent and performance for each of your Google Ads campaign.
* **Search Terms Stat**: Global performance of your Google Ads campaigns against search terms.

[You can find the relationship between all those objects here.](https://docs.google.com/presentation/d/15hxsN2o1qjFI0wbBYqS19uvHA9YFR5Z9MW3FgPTli0k)

{% embed url="<https://docs.google.com/presentation/d/15hxsN2o1qjFI0wbBYqS19uvHA9YFR5Z9MW3FgPTli0k/edit#slide=id.g311502b468_5_443>" %}


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