# Google Ads ## **Why syncing my Google Ads to** [**Whaly**](https://whaly.io)**?** Syncing your Google Ads can be useful for various cases: * Consolidate your Google Ads performance with your others marketing channels (Facebook, LinkedIn etc.) * Include Google Ads into your Customer Acquisition Cost definition * Compare your marketing spent with your revenue to be sure that your marketing budget is properly sized * Provide an access on the Google Ads performance to stakeholders (colleagues, partners, investors) without giving them access to the Google Ads console * ... ## Which Google Ads data is synced by [Whaly](https://whaly.io)? [Whaly](https://whaly.io) 🐳 is currently syncing the following data: ### Reports * **Account Stat**: See the global spent and performance of your Google Ads setup. * **Campaign Stat**: See the spent and performance for each of your Google Ads campaign. * **Search Terms Stat**: Global performance of your Google Ads campaigns against search terms. [You can find the relationship between all those objects here.](https://docs.google.com/presentation/d/15hxsN2o1qjFI0wbBYqS19uvHA9YFR5Z9MW3FgPTli0k) {% embed url="" %}