Google Ads

Why syncing my Google Ads to Whaly?

Syncing your Google Ads can be useful for various cases:

  • Consolidate your Google Ads performance with your others marketing channels (Facebook, LinkedIn etc.)

  • Include Google Ads into your Customer Acquisition Cost definition

  • Compare your marketing spent with your revenue to be sure that your marketing budget is properly sized

  • Provide an access on the Google Ads performance to stakeholders (colleagues, partners, investors) without giving them access to the Google Ads console

  • ...

Which Google Ads data is synced by Whaly?

Whaly ๐Ÿณ is currently syncing the following data:


  • Account Stat: See the global spent and performance of your Google Ads setup.

  • Campaign Stat: See the spent and performance for each of your Google Ads campaign.

  • Search Terms Stat: Global performance of your Google Ads campaigns against search terms.

You can find the relationship between all those objects here.

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