LinkedIn Ads

Why syncing my LinkedIn Ads to Whaly?

Syncing your LinkedIn Ads can be useful for various cases:

• Consolidate your LinkedIn Ads performance with your others marketing channels (Google, Facebook, etc.)

• Include LinkedIn Ads into your Customer Acquisition Cost definition

• Compare your marketing spent with your revenue to be sure that your marketing budget is properly sized

• Provide an access on the LinkedIn Ads performance to stakeholders (colleagues, partners, investors) without giving them access to the Linkedin Ads console

• ...

Which LinkedIn Ads data is synced by Whaly?

Whaly 🐳 is currently syncing the following data:

Reports

• Ad Analytics by exposed company: See how many times your Ads were displayed to the LinkedIn companies reached.

• Ad Analytics by Creative: See, at the creative level, how many impressions, clicks, cost, etc. your campaign generated.

• Ad Analytics by Campaign (coming soon): See at the campaign level, how many impressions, clicks, cost, etc. your campaign generated.

Reference

• Company: Companies that are exposed to your campaigns on LinkedIn.

• Account: Account used to manage your campaigns.

• Campaign group: Group of campaigns.

• Campaign: Campaign that holds multiple creatives together.

• Creative: Marketing message to be displayed through LinkedIn Ads network.

You can find the relationship between all those objects here.

You can find the relationship between all those objects here.