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LinkedIn Ads

Why syncing my LinkedIn Ads to Whaly?

Syncing your LinkedIn Ads can be useful for various cases:
  • Consolidate your LinkedIn Ads performance with your others marketing channels (Google, Facebook, etc.)
  • Include LinkedIn Ads into your Customer Acquisition Cost definition
  • Compare your marketing spent with your revenue to be sure that your marketing budget is properly sized
  • Provide an access on the LinkedIn Ads performance to stakeholders (colleagues, partners, investors) without giving them access to the Linkedin Ads console
  • ...

Which LinkedIn Ads data is synced by Whaly?

Whaly 🐳 is currently syncing the following data:

Reports

  • Ad Analytics by exposed company: See how many times your Ads were displayed to the LinkedIn companies reached.
  • Ad Analytics by Creative: See, at the creative level, how many impressions, clicks, cost, etc. your campaign generated.
  • Ad Analytics by Campaign (coming soon): See at the campaign level, how many impressions, clicks, cost, etc. your campaign generated.

Reference

  • Company: Companies that are exposed to your campaigns on LinkedIn.
  • Account: Account used to manage your campaigns.
  • Campaign group: Group of campaigns.
  • Campaign: Campaign that holds multiple creatives together.
  • Creative: Marketing message to be displayed through LinkedIn Ads network.
Last modified 9mo ago